As a small business or startup, you need to know and understand your numbers. You need to plan for your growth and answer to investors and bankers looking to fund your business growth. You need to nail your pitch, and you need an astute financial partner on your side to help you take your business to the next level.
That’s where Susan Nieland comes in!
After serving four years in the US Air Force, Susan attended and graduated from the University of Hawaii with a BBA in Accounting. Like any good accountant, she began her career at Coopers & Lybrand (now PWC), took and passed the Certified Public Accountant exam, and became a CPA. She spent the next few years as an auditor before moving her career into banking and mortgage banking and eventually into working with small, fast-growing, entrepreneur-led SaaS technology companies.
Susan knows what entrepreneurs need to grow their businesses — because she is one! She was part of a successful $300 million exit as one of the startup executives of Revolution Money (funded by Steve Case’s Revolution VC fund) that was sold to American Express in 2010. Subsequent to this, she founded her own CFO advisory firm to serve small business owners looking to grow their business and help them achieve their dream. Her passion is providing financial coaching and advisory services to small business owners and entrepreneurs in the areas of cash flow, financial systems, and financial strategy.
Susan is known for consistently delivering high-quality work product under tight deadlines, and she prides herself on being an active listener, a creative problem-solver, and able to develop interpersonal relationships with honesty, humor, and respect.
Susan believes in small business so much so that she devotes a substantial amount of her time to volunteering with organizations that assist small business owners. She is a certified SCORE mentor through the Tampa chapter of SCORE, a mentor and committee member for the Tampa Bay WaVE, and a mentor for USF’s Student Innovation Incubator.